In 2010, when Instagram launch, it has taken the world by full striking light and thunder. It seems like everybody and their dog this platform.
You might have noticed the sudden increase in brands who've developed a presence on the platform. But is Instagram worth their time, and should your business also be on the platform? The answer is yes, and here's why:
- There are 130 million Instagram users in the U.S.
- Instagram is the second most accessed network behind Facebook. Users browse for an average of 53 minutes per day.
- There are at least 25 million business profiles on Instagram.
- 90% of Instagram users follow at least one business, and 83% of users say Instagram has helped them discover new products and services.
It’s clear that Instagram isn’t just for personal use anymore — whether for you or your dog. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.
Moreover, Instagram users aren’t just active — they’re engaged. About 60% of the platform’s active users visit the site daily, and 21% say they check it weekly.
Instagram can also help you grow your brand awareness and introduce new products. 80% of Instagram users have made a purchase based on something they discovered on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Even with all these Instagram statistics, you may still be unsure of how to get started. We know the platform can be a little intimidating at first, and that’s why we’ve created this guide.
No comments:
Post a Comment